Digital Advertising Solutions
Find and target your ideal audience - we’re integrated in over 60 platforms.
Our digital advertising solutions are split into two key categories - Buy Side and Sell Side.
Buy Side solutions cover Digital Audiences, Identity, and Campaign Measurement.
A Buy Side Digital Audience is where you’re able to buy and target your ideal audience at scale.
Our Sell Side solutions cover Digital Audiences and Identity.
A Sell Side Digital Audience is where we can enrich your data, so that you the publisher can deliver premium audiences to your Advertisers.
Use data and insights to activate your ideal audience on digital platforms.
Whether you’re looking to retarget your existing customers across digital channels, find more customers like them or explore new customer segments, Experian’s Digital Audiences can help.
Utilising a range of demographic, geographic, financial, property and market research variables our 1,200+ audiences can be used across any industry or campaign.
Available on over 60 digital destinations including social media, Connected TV, Out of Home and Programmatic, and supported by over 52 million linkage records, we can reach your audience on the platforms they respond to best.
Digital Audiences
Buy Side
Our market leading insight platforms comprise over 1,200 segments of demographic, geographic, financial, property and market research variables.
We use this insight to drive audiences with impact. The unique understanding of your audience can deliver higher returns on marketing investment.
Identity
Buy Side
Experian’s recently acquired market-leading Identity Graph provider enables enrichment of your first party data, at scale, helping to provide you with improved return on investment.
Campaign Measurement
Buy Side
Experian has partnered with Google which enables your offline transactions to be linked back to your Google Ads activity, providing you with a complete view of sales.
Discuss how our solutions can work for your business
Enrich Audience data that meets advertiser demand with greater scale, tailored content and strength.
Experian works directly with publishers across the sell-side landscape to help accelerate their audience monetisation strategies.
With over 1,200 segments comprising of demographic, geographic, financial, property and market research variables, our audiences can help you answer any brief across any industry or advertiser.
- Improve the strength of your brief responses and drive more ad spend on your platform.
- Drive additional value with larger audience sizes.
- Better understand who your audience is to tailor your content and sales strategies.
Digital Audiences
Sell Side
Enrich audience data based on a combination of demographic, geographic, financial and market research data - both online and offline data. Supporting you, the Publisher, to demonstrate premium value to your Advertisers.
Identity
Sell Side
Increase the value of first-party data with our Identity overlays, with over 100 million identifiers we deliver higher match rates with advertiser data sets, regardless of the identifiers collected.
Find out how Digital Audiences can help your business
Digital Audience Trends and Predictions
Our 2023 Digital Audience trends and predictions report provides marketers with insights we’ve gleaned about digital activation over the last four years, so that you can better plan for next year.
By providing your personal information you agree that we may collect and process it in accordance with our Privacy Statement.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.