Understanding Millennial Audiences

Kidults

Choosing to live in the family home to reduce living expenses

Gentrifiers

Finding affordable pockets of major cities to live in

New Age Metros

Inner city singles and couples working hard, playing hard

New Estate Lifestyles

Escaping the inner city squeeze for their first homes

Working Hard

Working in blue collar jobs with a high propensity to spend

Gap Year

Enjoying time off to decide on study and career choices

Young Aussie Battlers

Young couples and families living in the suburbs

Studying Hard

International students completing tertiary qualifications

Regional Youth

Single parents with lower than average income

Millennials are a broad group covering many different life stages from students right through to first home buyers and new parents. There’s a big difference between those born in 1980 and those born in 2000.

Trying to target all millennials in the same way is a pitfall many brands fall into.

Experian has developed nine unique Millennial segments to provide deeper insights into the lifestyle, behaviour and attitudes of a significant and complex part of our population.

Complete your information below to access our Millennial Moods Information and discover how you can segment your own customer base into these 9 distinct Millennial groups.

ANALYSE YOUR DATA

We’ll analyse your existing customer data to uncover insights.

PROFILE

Leverage our powerful consumer data through Mosaic and ConsumerView to learn more about your existing customers.

DETERMINE MARKET POTENTIAL

Qualify the potential opportunities uncovered, whilst driving incremental spend from existing customers.

ADVISE CHANNELS TO MARKET

Determine the optimal communication channels with customers and prospective customers that can potentially improve retention, cross sell and acquisition rates.

AUDIENCE ACTIVATION

Pinpoint the right customers and communicate with them in the most relevant ways, through the right channel at the right time with the right message.

Experian’s Mosaic tool enables market sizing, and identification of various target groups.

Mosaic defines, measures, describes and engages audiences through accurate segmentation, enabling you to have more strategic and sophisticated conversations with your consumers.

Mosaic contains 14 Groups and 51 Types which segment the Australian population to further understanding of your customers and target audiences, their behaviours and lifestyle choices.

How does Mosaic work?

Mosaic layers comprehensive information about every household on top of your existing data, giving you unprecedented insights into who your customers are, how they operate, and how best to reach them.

Next-level segmentation brings your customers to life with pen portraits, word clouds, infographics, animations, interactive maps, bar charts and crosstabs.

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Millennial Audience Identification