Comfortable Couples

Approaching or having reached retirement age, many Golden Fulfilment no longer have a mortgage to worry about, and those who do will be close to paying them off. With a keen interest in luxury goods and smart tech, they are both a stylish and modern Type. With so much of Australia to explore, Golden Fulfilment will leave their sizable regional properties to travel domestically multiple times each year. This Type typically enjoy traditional media channels including newspapers, radio and TV, particularly on regional networks. 

These affluent seniors, now in their 60s and early 70s, are settled in their spacious properties, having had ample time to build a comfortable life. Golden Fulfilment have little need for lines of credit, and many have retired or are otherwise not working. This Type have strong loyalty to homegrown brands that manufacture within Australia. Given their stage of life, they show keen interest in ways to maintain or build their wealth, including superannuation and investments as they plan for their golden years.

You will likely see two cars parked in Golden Fulfilment driveways, covering each member of the household, including one simple and practical hatchback. This Type have earned a little luxury, and they indulge on a regular basis, especially in clothing, or the latest electronics including smart watches, to keep life simple and stylish. With so much to see Golden Fulfilment are avid travellers, sometimes taking more than five domestic holidays within a year. They also enjoy eating out a few nights each week, and they love to spoil their grandchildren with toys and other children’s products. Keeping it old-school, this Type prefer in-person retail over shopping online.