Key Facts

Wealthy Established Families

Highest incomes

Valuable Properties

School-aged children

Highly-educated Executives, Senior Managers and Business Owners

Desirable inner-urban suburbs

Why we matter

Why we matter

Executive Living are Australia’s financial elite, with many households bringing in more than $260,000 annually. As our country’s highest earners, they enjoy enviable lifestyles, able to spend on luxury goods while still providing for their school-aged children. Often working as high-level managers, Executive Living are titans of industry, working flexibly, but frequently on the road for important meetings. They reside in the most desirable postcodes of Australia’s capital cities, often living in their expansive properties for many years. while career is a primary focus, Executive Living know how to enjoy the spoils their affluence affords, spending liberally on the finer things in life.

Who we are

Who we are

This Type are at the top of the Australian income ladder, with typical households earning over $260,000 annually. Executive Living households are often made up of middle-aged parents from culturally diverse backgrounds with teenage children attending exclusive private secondary schools. Driven by a strong desire to secure their children’s futures, this Type are avid investors in both derivatives and Real Estate Investment Trusts. Executive Living also understand the value of real estate investment. Many have plans to buy a second property and take out a new mortgage within the next 12 months - often borrowing against the equity of their existing home. 

Where we live

Executive Living hold the keys to Australia’s most sought-after real estate. Their sizeable properties are worth over $2.5 million and can be found in affluent and established residential areas such as Mosman, Castle Hill and Maroubra in Sydney, Brighton, Kew and Glen Iris in Melbourne, and Nedlands and Cottlesloe in Perth. Many Executive Living households can boast homes with floor areas greater than 240 m2 often containing more than five bedrooms and three bathrooms. These hard workers make good use of their space with many creating comfortable home offices. Having owned their impressive properties for more than 14 years, many Executive Living are likely to be mortgage-free and looking to build their real estate portfolio with investment properties.

Victoria

Brighton

Kew

Glen Iris

New South Wales

Mosman

Castle HIll

Maroubra

Western Australia

Nedlands

Cottlesloe

City Beach

Executive Living Melbourne Map
Executive Living Sydney Map
What we do

What we do

Often employed in senior positions in the financial sector, Executive Living rely on their cars to get them to meetings throughout the day. These executives have high levels of disposable income and will readily spend over $500 on fashion each quarter. Executive Living keep up with the latest trends, and they dress the part as the Type most likely to have bought cufflinks in the past 12 months. They are also big jetsetters, frequently travelling overseas for work. 

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