Key Facts

High-income professionals

Millennial singles and couples

Highly educated

Renting Apartments

Sydney and Melbourne

High credit card demand

Why we matter

Why we matter

Millennial Thrivers live fast-paced lives in the most densely populated suburbs of Sydney and Melbourne. A smart bunch, many with postgraduate level education, Millennial Thrivers earn enviable incomes from careers in finance, science, and technology. Mostly working from home, these avid investors are often researching their next investment opportunity or planning an upcoming overseas trip.

Who we are

Who we are

Millennial Thrivers are highly educated professionals, likely to be in their late 20s and early 30s. As the Type most likely to have attained a postgraduate degree, they often hold positions in finance or science and technology sectors. Most Millennial Thrivers households will be child-free, affording this Type greater financial freedom. When it comes to their substantial incomes, these households will be bringing in between $182,000 and $260,000 annually, and many will be using up to three separate credit cards at any given time. Due to their financial acumen, Millennial Thrivers are active investors, focused on taking measured risks for strong, instant returns. This Type increase their financial know-how with tips from books, newspapers and magazines about investing.

Where we live

Millennial Thrivers live right in the thick of the bustling city. Renting in high-density areas of Sydney and Melbourne, their small but luxe one-bedroom apartments or units are stylish and well-positioned for a busy lifestyle. Their homes can be found in desirable Sydney suburbs including Manly and Surry Hills, and CBD adjacent Melbourne hot spots like Richmond and South Yarra. While their properties might only offer between 40 m2 and 100 m2 of floor space, their locations place them between $1.5 million and $2.5 million in value.

Victoria

Richmond

South Yarra

Port Melbourne

New South Wales

Manly

Surry Hills

Bondi Beach

Queensland

Teneriffe

New Farm

Newstead

mature modernites - VIC map
mature modernites - NSW map
What we do

What we do

Millennial Thrivers are a very modern workforce, taking advantage of the shift to more flexible working arrangements by choosing to work from home or from co-working spaces. These city slickers are also happy to forgo the hassles of owning their own cars, instead opting for car-sharing services to get them where they need to go. They lead flexible lifestyles, eating out daily, and often choose vegetarian or vegan options. These millennials have sophisticated tastes, frequenting the opera, and readily investing in haute couture. With high incomes and relative freedom, this Type are frequent jetsetters, often heading off on multiple holidays per year. Many will be in the process of planning the perfect proposal or wedding, as the Type most likely to have shopped for an engagement ring in the past 12 months.

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