Master your data quality strategy with the right platform
APERTURE DATA STUDIO
Companies today collect massive amounts of customer data – including address, email and phone data, purchasing behaviour and history, preferences and the traces customers leave behind - potentially in multiple systems. Consolidating this data is possible but many businesses struggle to create an accurate and accessible database. In fact, just 15 percent of organisations claim to have an effective single customer view in place. Common challenges include a high degree of poor contact data, disparate databases, departmental siloes and poor searching functionality.
Experian’s Aperture Data Studio is a powerful and easy to use data management suite that helps you manage consumer data projects with confidence, in your own environment.
It enables everyday users to quickly and easily develop sophisticated workflows that incorporates machine learning algorithms for automatic data tagging and enriches the data using globally-curated data sets from Experian. This ensures data quality and helps govern adherence to data standards.