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Apr 2025 | Data Quality | Aperture Data Studio Data Governance
By Posted by Yao Li

Welcome to our latest blog, “You asked, we answered”


Last week, we announced major updates to our data quality and governance platform, Aperture Data Studio. We understand you have many questions about the latest version. That’s why our Chief Product Officer, Yao Li, is here to answer all your questions.

Discover why we have invested in robust data governance and how it can transform your data management strategies.

1. Why has Experian invested in data governance?

We believe that data quality efforts are more sustainable and more effectively implemented, when underpinned by robust data cataloguing and governance policies and processes. As data complexity becomes more challenging, organisations are very aware of the importance of having trusted data. Both data quality and data governance are crucial to make data suitable and available which is why we have updated our Aperture Data Studio solution to support our customers in a more extensive way.

As our clients look to consolidate their technology stack, our aim is to provide a unified, flexible solution that will enable them to effectively govern, control and improve their data. Our mission is to help our clients to meet their business objectives and make better decisions through trusted data and effective data intelligence practices.

2. What exactly is the latest version of Aperture Data Studio?

Aperture Data Studio has a strong legacy as an intelligent data quality and enrichment solution. Our latest version includes a data catalogue and governance solution to provide our clients with a unified data intelligence solution to deliver trusted data across their organisation.

The data catalogue and governance capabilities will be available to license to complement data quality and enrichment functionality so that you have an effective framework and foundation in place to better understand, manage and use data across your organisation, as well as fixing data quality issues.

3. How will this latest version help me and my business?

Our Data Catalogue and Governance solution will help you make your data quality efforts more effective, strategic, and sustainable by delivering oversight and control around your data to provide understanding of where your data resides, what changes it goes through, who owns it and which business processes it impacts.

By mapping your data to critical business processes, you can identify the financial impact of data issues and easily show your stakeholders to make the business case for investment. You will benefit from the power of GenAI to create data quality rules from natural language, reducing time to create a function to about 6 seconds.

4. What are the unique strengths of the latest version of Aperture Data Studio?

The latest version of Aperture Data Studio stands out in several key ways:

1. Unrivalled Data Expertise

Backed by Experian’s unparalleled reference data and deep subject matter expertise, Aperture Data Studio reflects a real understanding of organisational challenges, rooted in our experience managing one of the world’s largest and most sophisticated data estates.

2. Enhanced Data Storytelling

25% of businesses[1] don’t know what bad data costs them. Aperture Data Studio bridges the gap between data issues and business impact by linking them to meaningful financial outcomes. According to Deloitte[2], storytelling is one of the top 3 areas CDOs want to invest in within their teams, but only 41% of data teams have data storytelling skills.

As one of the few vendors capable of financially quantifying the impact of data quality, Aperture Data Studio promotes deeper understanding of data issues and their risk to the business, secures stronger business buy-in, and empowers organisations to addresses the growing demand for data storytelling skills.

3. Business-User Friendly Design

Aperture Data Studio is designed with accessibility, it features a low/no-code, highly visual interface that makes it easy to use for any team member, regardless of technical ability. For instance, a team of 18 new users became fully operational within a month, achieving an estimated 30–40% cost saving.

Aperture Data Studio’s new GenAI capabilities have been added specifically to support business users, including the ability to create functions from natural language. The addition of pre-built rule packages and flexible design means it’s agile to integrate and offers fast time to value.

5. Can you bring to life the additional benefits the Catalogue will bring to data quality?

Virtually any data management activity can be focused and augmented with the addition of data governance – and it’s the Catalogue that enables governance to take place.

We currently offer a credit data management package within Aperture Data Studio. The pre-built rules within the package are used to profile and automate the preparation of the credit data file, improving efficiency and helping ensure the data meets required standards. A UK bank has reduced the time taken to validate their credit data to just 90 seconds using it.

However, is the process well understood, documented and controlled, or is it a potential single point of failure? Bringing the Catalogue into play delivers that missing oversight and control. Users can harvest all critical metadata into one central repository, delivering:

Clarity on the sources of data feeding the process

 

Common understanding of data through data definitions

 

Common understanding of data through data definitions

 

A record of each rule specification with the required data transformations

 

Ability to link metadata to key processes and policies to document and manage risk

 

Translation of data into financial terms for clarity on level of risk

 

The Catalogue transforms the submission process to be fully understood, documented and trusted. It offers a single source of truth for data, where critical data items, processes and programmes are documented and recorded for business wide understanding and oversight. The Catalogue is the tool that will democratise data and transform cultures to be data driven.

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Sources

[1] Forrester’s Data Culture and Literacy Survey, 2023, Forrester Research

[2] Chief Data Officer survey 2024, Deloitte 2024, Deloitte