Experian Mosaic, an in-depth consumer data classification system and a leading segmentation solution that provides actionable, data-driven insights for organisations such as identifying customers, optimising marketing campaigns and improving engagement, has been completely rebuilt.
Mosaic in Australia
While Mosaic is refreshed regularly, and rebuilt every five years, this launch marks the first time that it has been rebuilt in Australia.
Mosaic 2024 now consists of 14 groups and 52 types
Group and Type information can be overlaid on top of your first party data, unlocking new insights. This data offers greater insight into the attitudes, values & behaviours of 99% of Australian households for improved accuracy and completeness of your data.
With improved diversity within geographies and richer wealth data across regions, Mosaic 2024 will enable Australian marketers to reach new levels of insight into their audiences.
Who are we?
The Importance of Segmentation
Consumer data segmentation allows marketers, business owners, and sales teams to learn how to describe your customers consistently and accurately.
This gives you the intelligence you need to reach the right people, with the right products and services, via the right channels, with the right message, at the right time. For example, with detailed and precise data ranges such as age, wealth, home value and occupation, marketers can craft specific, personalised messaging that resonates with their audience.
The benefits of segmentation are many, including (but not limited to):
- Reduced costs – improved customer data reduces costs by preventing ineffective marketing spend and churn rate driven by poor communications. It also reduces wastage.
- Improved marketing results – increased conversion rates and faster time-to-market drives value for marketing and sales teams.
- Deeper customer understanding – the combination of precision profiling & predictive analytics improve behavioural understanding of consumers, leading to greater engagement opportunities.
- Increased customer engagement, retention & satisfaction – targeted messaging that resonates has shown to have numerous upstream benefits such as increased Net Promoter Scores and more.
- Ease of use & implementation – Mosaic quickly and easily provides insight and data-driven opportunities to an organisation’s marketing, sales and or operations teams.
- Enhanced decision-making – faster, more effective decisions driven by data provide superior results.
Some businesses choose to take these data-driven insights even further with custom instances of Mosaic.
These instances combine Mosaic data with customised market research for unparalleled insight and a keen competitive edge – leading to larger market share acquisition over time and improving cohesion business-wide.
Mosaic 2024 has enhanced existing Experian Products
Experian products will benefit from this enhancement to Experian Mosaic data, including:
Consumer Profile – our self-service customer insight, segmentation and profiling tool.
3x more Grand Index variables – over 5,500 data variables to overlay your data with for interpretation.
Consumer View – rebuilt variables offer detailed enrichment and modelling insights.
Digital Audiences – Over 1,200 pre-built audiences are being enhanced.
This comprehensive upgrade to Experian’s data offering in Australia will bring even greater value to consumer data than ever before.
Start segmenting your data today
There’s never been a better time to get started with segmentation. If you want to target and position your marketing messages with confidence, you can rely on over 30 years of trusted Experian data.